Have you ever wondered why, no matter how hard you work, it feels like your business just won’t break through to the next level?
Or, why you keep hitting a wall when it comes to attracting high-value clients, growing your visibility, or earning the income you deserve?
For many female founders and women in business, these struggles stem from a deeply rooted issue: the worthiness wound.
What Is the Worthiness Wound?
The worthiness wound is a persistent feeling that you’re “not enough” or don’t quite deserve more—more money, more respect, more opportunities. It lurks quietly, even for ambitious women, impacting self-esteem and business performance. This invisible block leads many brilliant businesswomen to undercharge, overextend themselves, or hesitate to put their ventures in the spotlight.
A Trauma-Informed Approach:
Where Does Self-Worth Struggle Begin?
Through a trauma-informed lens, the worthiness wound often develops from early-life experiences—such as being dismissed, criticised, or pressured to “behave” to receive love or stability. Layer in cultural conditioning, teaching women to stay small or play safe, and your nervous system learns to associate safety with staying invisible, agreeable, or endlessly “nice.”
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Experiences like workplace bias, microaggressions, parental criticism, or financial instability can instil the belief that you’re only as valuable as what you produce.
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The result: limiting beliefs around money, imposter syndrome, and chronic under-selling—all of which impact your business growth.
How Can You Recognise the Worthiness Wound?
If you’re a woman entrepreneur experiencing any of the following, the worthiness wound could be at play:
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You feel guilty for charging your real worth or raising your prices.
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Clients, colleagues, or even friends undervalue your work or cross your boundaries.
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You avoid networking events and dread visibility, even though you know greater business success depends on it.
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Negative feedback throws you for a loop, draining your energy and confidence.
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You’re constantly hustling, but struggle with burnout and feelings of inadequacy.
Recognising these patterns is the first step toward transformation within your female-led business or career.
Why Healing the Worthiness Wound Unlocks Massive Business Growth
The impact of unhealed worthiness wounds on your business can be enormous:
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Underselling and Under-Earning: Doubting your value leads to lower rates and missed business growth opportunities.
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Chronic Overworking and Burnout: Trying to “prove” yourself can cause exhaustion and stifle creativity. Ever feel like you are constantly pushing uphill?
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Weak Boundaries: Saying yes out of fear keeps you energetically depleted and stuck. Do you feel uneasy saying "no"?
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Visibility Fears: Greatest business ideas and services remain hidden, blocking your ability to attract clients who value you.
When female entrepreneurs heal their worthiness wound, the business benefits are immediate and profound:
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Higher pricing and increased client respect.
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Greater visibility and confidence in your unique business offerings.
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Improved decision-making, energy, and influence.
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The power to attract abundance and fulfilment, marketing your business authentically without fear or apology.
How to Begin Healing (and Growing!)
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Acknowledge your story: These patterns are protective, and not your fault.
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Prioritise trauma-informed support: True transformation means shifting beliefs and nervous system responses, not just mindset hacks. Working from the bottom up rather than a top-down approach will give you quicker and more profound results
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Start small: Practice raising your rates, sharing your story, or setting boundaries.
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Celebrate every win: Each act of self-trust is a signal to your brain and body that you’re safe to grow and receive more.
You are worthy of success, money, respect and joy in your business and life simply for being you.
Healing the worthiness wound is the most profound business strategy you’ll ever undertake, and you don’t have to do it alone.
Ready to break your old income ceiling, attract ideal clients, and step into leadership with unshakable confidence?
I specialise in supporting women entrepreneurs, business owners, and leaders to finally heal, rise, and thrive by transforming self-worth from the inside out.
If you’re ready to step into your next level, reach out. I’m here to guide your journey.
Thank you for reading, you amazing human.
I see you
Adele-Marie x
